News website

1. Until 28 September 2026

   1 · The starting point

   The site was static HTML. I published by editing files. In July 2026 Search Console showed 316 impressions and 4 clicks. The address pattern was <number>-<slug>.html under /news/. It worked, but I wanted a CMS and a cleaner address structure without losing what search had already found.
2. August 2026

   2 · Preparing the move

   I fixed the technical debt before the move. The work was boring, and that was the point.

   Internal links

   209

   in 142 texts; missing trailing slash

   Alt text

   367 images

   written in August 2026

   Sidebar layout bug

   400 of 406

   affected pages fixed

   Header height

   136 px

   on all 17 tested widths

   Response time without cache

   60–90 seconds → 0.2–0.3 seconds

   new site before the move, uncached, under parallel load
3. Migration day

   3 · Moving day (28 September 2026)

   The site moved to WordPress. The address structure changed from /news/<number>-<slug>.html to /news/<slug>/. I checked 1,516 URLs and found zero errors. 745 old URLs now redirect once, with a 301, to the new address.
4. July – October 2026

   4 · Growth

   Search Console shows the line after the move. Impressions: 316 in July 2026 → 1,339 in August → 2,664 in September → 3,886 in October (days 1–23). Clicks: 4 → 32.

   July 2026AugustSeptemberOctober (days 1–23)

   Impressions Clicks

   Source: Search Console, monthly totals. October 2026 — days 1–23 ┆

5. What changed

   5 · What it shows

   A move is a risk for search. The risk is in the details: old addresses, internal links, redirects. I checked 1,516 URLs and set one 301 redirect for 745 old URLs. The new structure is /news/<slug>/. Impressions grew from 316 to 3,886, and clicks from 4 to 32. That is the method I bring to your store: check each address, then watch the result in Search Console.

Treat a move as a list of addresses, not a leap of faith. Check each one, redirect old URLs once, and keep the result visible in Search Console. That is what I bring to your store.