Книгодел

1. 1 · 2025

   Where it started

   When I started in 2025, the pages were slow and heavy. The first Lighthouse checks I recorded were home 38 and product page 78. The technical base needed work before search could move.
2. 2 · August 2026

   Speed first

   In August 2026 I fixed the heaviest parts. reCAPTCHA now loads only when needed; before, every page loaded 315 KB of script and 124 KB of styles for it. Six images went from 1,569 KB to 32 KB. Page weight fell: home 1,126 → 776 KB, catalogue 964 → 649 KB, product page 1,509 → 1,106 KB. Main-thread work went from 3,010 ms to 800–1,150 ms. Icon fonts, about 238 KB → 18 KB per view, were replaced with own SVG icons.

   Home page weight

   1,126 → 776 KB

   August 2026

   Product page weight

   1,509 → 1,106 KB

   August 2026

   Lighthouse home

   38 → 75

   September 2026

   Lighthouse product page

   78 → 94

   September 2026
3. 3 · August – October 2026

   Clean technical SEO

   In August 2026 two-step redirect chains became one 301 redirect. Public archives were removed, and PHP errors were hidden from visitors. In October 2026 I pointed 1,227 links in 252 texts straight to their final addresses, with no redirects on the way. I checked structured data (JSON-LD) on 386 product pages, 105 articles and 104 categories, and fixed Open Graph tags. In September 2026 an image-cache fix brought product map generation from about 18 s to 2–4 s. Also in September 2026 the store moved to a new server; before the switch I placed a real test order on the copy.
4. 4 · July 2025 – September 2026

   Search grows

   Search Console, July 2025 → September 2026: impressions 269 → 3,336 a month (×12); clicks 14 → 83 a month. The lines below show the same months.

   Impressions Clicks

   Source: Search Console.

5. 5 · Key takeaway

   What it shows

   The work was planned week after week: speed, redirects, links to final addresses, structured data, a server move. Search grew without buying links — links were not bought for this store. That is the method I bring to an online store: fix the technical base, keep the plan, and watch the search numbers.

Steady technical work, week after week, moves search. No links were bought for this store.